Tuna prices were lower in 2009 - Tuna prices were on average USD 550/tonnes lower in the course of 2009, compared with 2008. This was because of lower fuel prices, which in turn led to higher catches. As a result of reduced raw material prices, canning became more profitable again, after a difficult 2008. Traders were able to lower prices, which led to good demand in the market, during a challenging year with regard to consumer preferences. Consumption of canned tuna in all markets increased during the year. The performance of the sashimi sector, on the contrary, was characterized by lower restaurant trade, resulting in a very depressed market for top quality sashimi tuna. In the USA, fresh sashimi consumption declined sharply. In Japan, the purchase of sashimi tuna moved from restaurants to supermarkets, where lower-end products were sold. As a result, farmed bluefin tuna from Australia, Mexico and from the Mediterranean found a good market in Japan.
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